11a idea napkin

I am a product designer for General Mills specializing in needs and desires for healthier living. My skills and experiences lie within catering to people’s needs and customer service. I believe through what I have learned by talking to many customers, and past customers that I have found what it takes to boost our products and profits back up to what they were in the past. My aspirations are to help General Mills get out of the slump sales that they are in regarding their cereal sales.

            I believe that I will solve American customers unmet need by creating new cereals that will not only be healthy, organic, and full of vitamins, it will also be tasty for both adults and children. The cereal should include 2-3 lines of different flavors that taste like fruit: peach, strawberry, and blueberry. Make the flavors fruit that way natural ingredients can be used instead of sugary artificial flavoring.

            The people I will be marketing this product to are generally the millennial generation, ages 20-30 because this generation has basically stopped eating cereal because of time, or they have found a healthier alternative. The other main group I want to focus on are people diagnosed with diabetes, the cereal will have little to no sugar per serving resulting in people with diabetes being able to eat good food without having to worry whether or not it will spike their blood sugar level.

            As I explained in the last paragraph the two-different people would be willing to pay for this product either because they want it so that they can have a healthy breakfast leading to a healthier life, or they need it because of the low sugar in it keeping them healthy.

            I believe what will set my product apart from everyone else’s is the fact that I want to use natural products and flavoring to keep my products healthy but tasty. Many cereals that I have tried that are advertised to be “healthy” are very bland tasting almost as if they didn’t care to even flavor it because the market for people buying these was low at the time. Now that many people want to live a healthier lifestyle I believe that there should be more effort into creating a desirable and healthy product, which is what my product entails.

            I think my elements fit together very well as this whole assignment flowed very easily and quickly. I believe the customers and producers of my proposed product would look at this assignment as kind of a plan of action to begin developing the product.