My product is the organic, gluten and sugar free, tasty
fruit flavored cereal. So, I think my pro typical customer is going to be a
woman probably aged anywhere from 28-40. Basically, soccer mom, drives a
minivan, white or red in color, has 2-3 kids. Doesn’t work, stays at home
cleans and cooks for the family. These customers hobbies include cooking meals
based on healthy recipes she found online, that the kids will probably not
like, or she will burn. During the day while the kids are at school she watches
soap operas and drinks wine while taking a break from cleaning. Her kids
although two are her offspring the youngest is adopted from Nigeria. The family
isn’t rich but doing very well and have a 700-900-thousand-dollar home in a
large expansive suburban neighborhood. She was probably a Bernie Sanders
supporter in the recent presidential race and when he was no longer in the race
she converted to a Hillary Clinton supporter and donated $500 to her campaign.
Once she picks up the kids and runs them all over town and it is time to
grocery shop and she sees our new product and reads all the healthy facts about
it, she decides to give it a try in hopes the kids would like it and be
healthier at the same time. Lately she hasn’t felt like getting up early enough
to make a healthy breakfast and has just been pouring sugary cereals and milk
into their bowls every morning.
I don't think I would have anything in common with the prototypical customer I spoke about. I actually feel that we would be complete opposites in every way possible. I feel like being so different from this person allows me to see the vision of what they would like to have in their cereals, or in this case her children diets.
I don't think I would have anything in common with the prototypical customer I spoke about. I actually feel that we would be complete opposites in every way possible. I feel like being so different from this person allows me to see the vision of what they would like to have in their cereals, or in this case her children diets.
I enjoyed reading your blog post because of how specific it was. You even went into specifics as far as political affiliation and support, which gave me a laugh. I believe that your target avatar was very accurate, as you identified the demographic that is most likely to buy organic and healthy cereal for their kids. Overall good job on your blog post.
ReplyDeleteI think you chose a great avatar for your idea. My sisters would definitely fit into your target market. They have young soccer star children who love healthy foods and have a ton of different food allergies. Sometimes we can add too much of ourselves in our idea, so I like that you were able to create an avatar that was not as similar to you.
ReplyDeleteI was very intrigued when you discussed your customer's political views. Instead of just saying if she was a republican or democrat you described it more and created a story. This helps to show her personality. I found that I was actually similar to my customer so I was surprised to read that you felt you were not. However, I do understand why. I also think that in a way that is helpful because by not being a typical customer you can bring in ideas for the business that customers would not have.
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