15a

For this assignment, I picked 3 people once again that fit into the diabetes segment. Two this time were younger, one a college student and one that was 16 years old. I believe including younger people will make there be a decent variety in the subjects.

            The thing that mattered most to the two younger people was style, and view of the product, both theirs and others view of the product and company. Younger people have a weird outlook on things… basically if someone doesn’t like the product, or company then they will be shunned by that person for buying the product. The older person on the other hand said that taste and being what the product label states is more important to her. She doesn’t want to pay for some phony product that claims to be healthy but in reality, is just as bad as regular products.

            They all 3 said of course that they would be buying the cereal in a grocery store along with their other basket of normal goods. The two younger guys both said that they would more than likely pay with a debit or credit card while the older lady said that she would normally use cash or a check to complete her transaction.

            They all agreed that if they were to buy the product they would only consider it a bad buy if the taste wasn’t good. Therefore, after the purchase as long as the product suited their taste buds and hunger, without raising sugar levels they would be happy.

            All of my interviewees said basically the same thing except for regarding the product except for the part about the social view of the products. It really amazes me that someone will let another person’s views on a product ruin the experience for themselves.

            I would describe the segment as willing but cautious. I say this because the members of the segment all want a product to better their lifestyle, that is still good. I believe they are willing to try the products just as well as the other three from my last set of interviews I just believe they are more susceptible to believing biases of the product, before they have attempted to try it.