19 a napkin 2

I am a product designer for General Mills specializing in needs and desires for healthier living. My skills and experiences lie within catering to people’s needs and customer service. I believe through what I have learned by talking to many customers, and past customers that I have found what it takes to boost our products and profits back up to what they were in the past. My aspirations are to help General Mills get out of the slump sales that they are in regarding their cereal sales.

            I believe that I will solve American customers unmet need by creating new cereals that will not only be healthy, organic, and full of vitamins, it will also be tasty for both adults and children. The cereal should include 2-3 lines of different flavors that taste like fruit: peach, strawberry, and blueberry. Make the flavors fruit that way natural ingredients can be used instead of sugary artificial flavoring.

            My market is large and covers a variety of different people, but through analyzing I have found two pro typical customers of the product. The first, my original target market, is younger people aged 20-40 that want to live healthy lifestyles while still being able to eat a fast breakfast meal. No one at this age wants to get up earlier than they already do to try and get breakfast, so cereal is a great option. The second market is diabetics, all diabetics have the need to eat nutritious food just like we do and I believe this product would be the answer.

            As I explained in the last paragraph the two-different people would be willing to pay for this product either because they want it so that they can have a healthy breakfast leading to a healthier life, or they need it because of the low sugar in it keeping them healthy. Many cereals even though marketed as being healthy, are actually not, and still contain high levels of sugar, etc. Especially the diabetic market can relate to this aspect because they spend so much time testing their blood sugar level, and giving their selves insulin shots to keep their blood sugar levels regulated.

            I believe what will set my product apart from everyone else’s is the fact that I want to use natural products and flavoring to keep my products healthy but tasty. Many cereals that I have tried that are advertised to be “healthy” are very bland tasting almost as if they didn’t care to even flavor it because the market for people buying these was low at the time. Now that many people want to live a healthier lifestyle I believe that there should be more effort into creating a desirable and healthy product, which is what my product entails.

I left most of my idea exactly the same and changed 1) who I am offering it to, based on my recent assignments. 2) I emphasized more how the product is actually healthy and doesn’t follow the trend of other cereals saying that they are healthy while in reality not being as healthy as they seem. I did this because of the feedback I received on my original post that said that they think the product could take off on account of this aspect of the product alone.