19 a napkin 2

I am a product designer for General Mills specializing in needs and desires for healthier living. My skills and experiences lie within catering to people’s needs and customer service. I believe through what I have learned by talking to many customers, and past customers that I have found what it takes to boost our products and profits back up to what they were in the past. My aspirations are to help General Mills get out of the slump sales that they are in regarding their cereal sales.

            I believe that I will solve American customers unmet need by creating new cereals that will not only be healthy, organic, and full of vitamins, it will also be tasty for both adults and children. The cereal should include 2-3 lines of different flavors that taste like fruit: peach, strawberry, and blueberry. Make the flavors fruit that way natural ingredients can be used instead of sugary artificial flavoring.

            My market is large and covers a variety of different people, but through analyzing I have found two pro typical customers of the product. The first, my original target market, is younger people aged 20-40 that want to live healthy lifestyles while still being able to eat a fast breakfast meal. No one at this age wants to get up earlier than they already do to try and get breakfast, so cereal is a great option. The second market is diabetics, all diabetics have the need to eat nutritious food just like we do and I believe this product would be the answer.

            As I explained in the last paragraph the two-different people would be willing to pay for this product either because they want it so that they can have a healthy breakfast leading to a healthier life, or they need it because of the low sugar in it keeping them healthy. Many cereals even though marketed as being healthy, are actually not, and still contain high levels of sugar, etc. Especially the diabetic market can relate to this aspect because they spend so much time testing their blood sugar level, and giving their selves insulin shots to keep their blood sugar levels regulated.

            I believe what will set my product apart from everyone else’s is the fact that I want to use natural products and flavoring to keep my products healthy but tasty. Many cereals that I have tried that are advertised to be “healthy” are very bland tasting almost as if they didn’t care to even flavor it because the market for people buying these was low at the time. Now that many people want to live a healthier lifestyle I believe that there should be more effort into creating a desirable and healthy product, which is what my product entails.

I left most of my idea exactly the same and changed 1) who I am offering it to, based on my recent assignments. 2) I emphasized more how the product is actually healthy and doesn’t follow the trend of other cereals saying that they are healthy while in reality not being as healthy as they seem. I did this because of the feedback I received on my original post that said that they think the product could take off on account of this aspect of the product alone.

18 a AVATAR

My product is the organic, gluten and sugar free, tasty fruit flavored cereal. So, I think my pro typical customer is going to be a woman probably aged anywhere from 28-40. Basically, soccer mom, drives a minivan, white or red in color, has 2-3 kids. Doesn’t work, stays at home cleans and cooks for the family. These customers hobbies include cooking meals based on healthy recipes she found online, that the kids will probably not like, or she will burn. During the day while the kids are at school she watches soap operas and drinks wine while taking a break from cleaning. Her kids although two are her offspring the youngest is adopted from Nigeria. The family isn’t rich but doing very well and have a 700-900-thousand-dollar home in a large expansive suburban neighborhood. She was probably a Bernie Sanders supporter in the recent presidential race and when he was no longer in the race she converted to a Hillary Clinton supporter and donated $500 to her campaign. Once she picks up the kids and runs them all over town and it is time to grocery shop and she sees our new product and reads all the healthy facts about it, she decides to give it a try in hopes the kids would like it and be healthier at the same time. Lately she hasn’t felt like getting up early enough to make a healthy breakfast and has just been pouring sugary cereals and milk into their bowls every morning.

I don't think I would have anything in common with the prototypical customer I spoke about. I actually feel that we would be complete opposites in every way possible. I feel like being so different from this person allows me to see the vision of what they would like to have in their cereals, or in this case her children diets. 

 

17 Elevator pitch 2

https://youtu.be/8oOCzJKCPrM

Unfortunately I didn't receive any feedback on my first elevator pitch video therefore I analyzed myself what I thought I did wrong. Personally I feel as if my first video seemed to be very rehearsed and didn't seem as if I really cared about the product. So I marked down key points I wanted to speak upon then just went for it my first two attempts didn't flow as well as this one. I feel as if I still need to work on some kinks and think that if I had more than 90 seconds I could really feel less pressured and be more thorough and clear. Last time I also was not standing which I didn't see as a requirement until afterwords which I feel may have hindered my ability at speaking as clear and concisely. If I took the information that I said in this video and wrote it down and practiced for 4 days I think I could really make a good statement of the information I portrayed and really make someone interested in the product.

16 Secret sauce

The five things I believe that sets me apart from other people…

1.     I think that I have a need to succeed. I hate feeling like I can’t do something so I always will take into consideration alternatives to something before I give in and ask someone else for help.

2.     Relating back to number one, I am very independent. I do not like to ask for help, I will try at something for hours before breaking down and asking for help. I do my own cooking, laundry, grocery shopping, etc. I am glad my parents chose to raise me like this.

3.     I have a good knowledge of mechanical things and can usually fix things without any directions or help.

4.     I tend to hide my emotions well I believe this helps me because when you don’t let anyone see your weaknesses then they won’t know what to use against you if they were to ever want to get at you in some way.

5.     I believe the last thing that truly sets me apart from others is my maturity level for the age I am. While most people go and party every weekend I generally like to just hang out with a few friends during the weekend, go fishing, and complete homework along with studying.

Interview 5 people who know you the best:

I asked them one question, what makes me different than other people?

1.     My dad, I compare my dad to my best friend most of the time because we are very close. He said that I am different than most because I would help anyone out in need. He explained that many people turn the other cheek when someone needs help but I don’t and he thinks that makes me special.

2.     My Mom, she said that I am special because I am a person that loves things as they are rather than trying to change them. She says this because I am an outdoorsman and I go by the motto leave nothing but foot prints. I would rather see nature untouched than have cut trails and other stuff that takes away from the natural experience of nature.

3.     My best friend Nate, this one was harder to get an answer because younger people generally do the whole “I don’t know” thing I gave him a day to think about it and he said that I am different from others because I listen and give advice well. This kind of relates back to what my dad said also. Nate said that I can always change his mind about some sort of bad idea he was thinking about like buying something stupid, going to a party that we both know a heavy presence of drugs will be at etc.

4.     My Grandpa, he knows a lot about me and said that I am different because I’m independent and mature of my age. I generally just take off and do my own thing and don’t follow a crowd. He said I’d rather go be with family or go fishing or hunting than going out with friends, which is very true. Many people at my age are the complete opposite.

5.     My uncle, my dad’s brother, He said I am different because of how collected I am under stress. He lives in Arkansas and over the summer I was taking classes at my old school and had fallen behind from visiting him. I lost track and had 2 essays due at midnight that day one had to be 1000 words and one 750. I had about 5 hours total to research and do these essays in this short amount of time. He said there was no way he could have finished because he said he would have panicked.

Reflect:

I think many of the traits that I stated I had reflected in what people who know me really well said about me. I believe they are all correct. I think I focused more on my skills in what I said while others focused on my emotions. I still think they are all correct. I was surprised by Nates response. I knew I listened well but didn’t put much thought into how much I do give people advice to help them out.