I interviewed 5 more people all from a group of friends at
dinner tonight. Of the 5 only one could an identify a person outside of the
previously stated boundary. My friend Dj is the one who identified the person
outside of the boundary, probably because he is a cashier at a grocery store
and can identify groups of people that buy certain products. He explained that
working and checking customers out all day long he sees many older, larger
people buy organic products, which are generally healthy compared to the
nonorganic types of the same things. I believe the group of older larger people
could potentially be identified as a group with diabetes which generally
requires a diet of having less sugar in their body.
So, let’s use a group of people with diabetes as our “outsiders.”
This need is different from the people inside the boundaries
because it is actually needed for them to stay alive. A high sugar diet could
potentially kill one of the “outsiders.” The need to have a low sugar diet is
different from wanting to live a healthier.
The underlying cause of the outsider’s need is different
than the other needs because the outsiders are almost required to have the
organic or healthier alternative as to where the others that are discussed in
the prior assignment just want a healthier alternative.
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INSIDE
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OUTSIDE
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People on a health kick wanting healthier food
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People with diabetes or other health concerns that need
healthy alternatives
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A alternative organic type of food that is healthier than
normal
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A alternative to cereal and yogurt that has less sugar and
will keep them healthy
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People want a healthy alternative that is better for them
and the environment.
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They need a healthy alternative that has less sugar to
help them regulate their insulin.
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I liked your chart, I thought you did a good job of identifying the differences between the insiders and the outsiders. In the case of General Mills, one way they could rebrand themselves could be to appeal to the outsiders because then they would targeting a market that other companies aren't and it is less competitive.
ReplyDeleteI definitely relate to the individuals who have transitioned away from cereal breakfasts. I used to constantly eat cereal for breakfast, however I hardly ever eat cereal anymore. For me, a major reason for that is because I've begun to have a distaste for milk. Around the country, more and more people are becoming convinced that milk is actually unhealthy in and of itself. For this reason, I would surmise that without a significant advertising campaign, even the healthiest cereals couldn't be sold to most people who prefer healthy food. Of course, almond milk is a potential substitute.
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