My proposed problem is General Mills sales in cereal and
yogurt sales decreasing. Many people are leaving general mills behind because
they are on healthy kicks, or no longer enjoy cereal and yogurt for breakfast
as a staple. The solution I have thought about to fix this problem is to combat
fast food breakfasts by developing cereals and yogurts that are healthy and
organic to draw attention from the younger and millennial crowds. I think the
products would still have to be well flavored because of how good warm fast
food breakfast and how good a homemade egg and bacon breakfast is. To combat the
dropping yogurt sells I believe the same thing should happen, according to the
article an implementation has been set that is comparative to Greek yogurt but
sales are still lacking. I believe further editing of this product by adding
better flavors and finding marketing strategies that will get people interested
in the new product will help General Mills increase sales and overall revenue
and profit in the company. I believe administering these two products would
help General Mills younger market tremendously.
I agree that General Mills should try to keep up with changing markets by adjusting their products, but I believe that even if they do create new products they'll have trouble overcoming their image. The reason the General Mills Greek Yogurt couldn't compete with others was due to their image and how people associate the company, so they would have to spend some time rebranding themselves.
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