25a

In the venture concept assignment, I put that I wanted to try and develop a yogurt product that is sugar free, vegan, and tasty for general mills since there yogurt sales trends are slumping also.

I interviewed 2 people with diabetes, one from my mom’s work, and one person from my high school that I messaged on Facebook. After describing my product both of them stated “more flavors.” The third person I interviewed was a single mom of 3 kids who is generally pressed for time, and likes to eat healthy when possible, and she said that I also needed to develop more flavors. I guess developing more, new flavors are the way to go. I think if they knew what I did, with slumping yogurt sells then they may want to change their answers a bit. But more flavors definitely wouldn’t be a bad idea, and since they are fruit flavors I could mix 2 or more together also.

My new market are people like me, that don’t have a real preference to eating healthy from a small country town, etc. So, I interviewed 3 people sitting in a local parking lot that I am friends with I explained a little bit about my idea and asked what they think would be next for me to do along these lines. My 3 answers were interesting to say the least. The three people I interviewed are actually very uneducated and barely graduated high school. The first answer was “well, if it tastes anything like mini wheats I won’t eat it,” which is valid, many people only like certain types and textures of cereals. So, if the cereal was similar to wheat, make another branch similar to corn flakes, etc. The second and third answers seemed to be just a branch off the others. They both encompassed advertising slogans, gimmicks, etc. and they tried to think of clever things I could say in ads, and on the box.

I think the new market is honestly not a bad idea to interview because they have some of the purest ideas since they don’t shop a lot for similar products. They can still have valid points and ideas even if the market isn’t as educated or health conscious as others. In my personal opinion, this market doesn’t have the profit margin as the other even with advertising.

I assumed the answers I got would all be terrible and just plain stupid and I would end up interviewing 7 people to get a decent few that kind of knew what the heck they were saying.

I don’t think profit wise this market is attractive at all. I think that in turn some would buy the product and not think much of it because if it tastes close to the same, what’s the difference, and why try to change the product they are loyal too. Many people I talked to have this obsession with honey nut cheerios, or cinnamon toast crunch which is very odd to me as I find both of these way to sugary to wake up in the morning and eat… poor rural Americans will literally eat anything at any time of the day.