24a venture

My opportunity involves people that are 20 all the way up to 40 that have young kids and live a busy lifestyle that puts a harness on the tasks they need to get done during a day. Along with my main focus market listed above, I have a secondary target market which is people with diabetes that are functioning members of society, and also live a lifestyle of little to no time in the morning before they start their day. The need that both of these two focused markets are both very similar. For the people with kids a breakfast item is needed that is fast and healthy. The people with diabetes that live their lives as normal people, while working, going to school, etc. need a fast meal in the morning that is sugar free and healthy therefore to keep their sugar and insulin levels regulated. This opportunity has arisen recently because of many people choosing to live a healthier lifestyle. Customers currently take large amounts of time in the mornings to prepare breakfast, or they go to fast food restaurants and get unhealthy foods, or they just go without. I believe this opportunity is large and widespread throughout America, and other developed countries. I think the “window of opportunity” will not close up for quite a while since it has opened.

My innovation includes a Cereal that is made to be healthy, organic, sugar free, vegan and tasteful for all people. It will include 3 different fruit flavors that will be extracted naturally from the fruits of taste. Many cereals that are listed as healthy, are generally filled with sugars, etc. reading the ingredient labels will prove that. This cereal will actually be sugar free and healthy. I will be selling the idea to general mills because of the company’s slumping cereal sales. The product will be sold at a general price point like the rest of all cereals, around $3-4 for a regular sized box. I think that keeping the cost and product price low will create an advantage for my product because people will see it as healthier than other products therefore it will be “worth more,” but still be at the same price point as less valuable cereals.

The venture concept of this product is to provide it to the opportunity of people with fast paced lives that try their best to live a healthy new generation lifestyle, that is fast paced and bustling. I think it would be relatively hard to get people to switch to this product because of the interviews I have done so far. Many times, people would rather listen to friends suggest things that are good to them and ignore many adds. Maybe as a pitch to get the product out and people buying there could be small trial boxes for free for the first month of production, limited to one box per person. There are many “healthy cereal” competitors but they lack actually being healthy, my advantage lies in being sugar free which would also appeal to a new market of diabetics. packaging, price points, distribution, customer support, the customer experience and the business location play a small role in the business concept. My business concept is more to fill people’s needs rather than to attract a large crowd, even though it is desired, my business concept is to help others. Since I am pitching this to General Mills where they could take it over I wouldn’t have much to do with the “business.”

In my opinion, my ventures most important resource will be the people that help me and advise me. I have spoken to so many people that have fast lifestyles, have diabetes, etc. All of these people have showed me how important it is to have a support base to help you along.

Along with slumping cereal sales in General Mills, Yogurt sales have declined too, I’d personally like to expand the cereal out into a yogurt brand that is also vegan, sugar free, and tasty.

If I was able to sell this product I would hope sales would take off and I would be getting a decent percentage of sales. I would like to be able to help designing other products that are healthy for not only you, but the environment.