Resources:
1.
Many people that influence me that have
experience in market/business
2.
I would hope that General Mills would be on
board providing financial support.
3.
General Mills Oat provider
4.
General mills fruit providers
5.
General Mills social capital (workers)
6.
I would potentially not have to seek out
supplier for the product
7.
As a branch of cereal off of General Mills Co. I
would already have a base of customers that are loyal to General Mills.
8.
The base of customers that are going to seek out
this cereal for healthiness.
9.
I believe I would have the capabilities to also
attract vegans because I want to make the cereal organic and not include any
dairy products, and find products that have been grown without the use of
fertilizers from animals.
10. Organizational
culture is already created since it would be General Mills product, if I could
change it, I would make a change to a culture that Is very open and willing for
new ideas to improve the culture.
VRIN:
1.
Value:
It is very valuable. Rare: A lot of
people may have the same capabilities. imitable:
All people have experienced different things in their life Non-substitutable: It can be with other similar experiences.
2.
Value:
Very valuable Rare: Yes Imitable: yes, by another corporation Non-substitutable: no
3.
Value:
Being supplied by General Mills suppliers Rare:
yes Imitable: yes Non-substitutable: no
4.
Value:
yes Rare: yes Imitable: yes Non-substitutable:
no
5.
Value:
valuable because they already know processes Rare: no Imitable: yes Non-substitutable: no
6.
Value:
yes Rare: yes Imitable: yes Non-substitutable:
no
7.
Value:
yes Rare: yes Imitable: yes Non-substitutable:
no
8.
Value:
yes Rare: yes Imitable: yes Non-substitutable:
no
9.
Value:
yes Rare: yes Imitable: no Non-substitutable:
yes
10. Value: high Rare: yes Imitable: yes Non-substitutable: no
I think there is 2 top resources #9
and #1 but I am going to pick number 9 to explain since #1 is more personal to
me vs other people. Number 9 my ability to attract vegans is a pretty valuable
trait to my cereal because many vegans don’t eat cereal and eat many soy substitutes
for everything. With this product being organic and vegan they may see the
potential and the growing number of vegans jump on board with this product
along with the other fan base of diabetics, and other people that want to leave
a healthier lifestyle.
Choosing the ability of your product to attract vegans as your top resource was a good idea. As you mentioned in your last paragraph, the diet of vegans are very strict and they can be very limited in their cereal choices. Having a vegan and healthy cereal would drive a lot of consumers to your product. Also, looking at your VRIN analysis, I too had many resources that were not Non-substitutable. I think that is one of the hardest parts of VRIN to find.
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ReplyDeleteYou have a lot of resources about your market and customers. I found more of my resources to be about by social and personal capital. I think that you could definitely get large scale suppliers such as General Mills on board with this product. I think that the most important resource you picked was truly the best one. Vegans would be a huge market to target. They are customers that would be willing to spend money if it was healthy.
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